The Advertising Regulatory Council of Nigeria (ARCON) has sued Meta Platforms Incorporated, owners of Facebook, Instagram and WhatsApp platforms, for showing unapproved advertisements to the Nigerian audience.
In a statement on Tuesday, ARCON said it also sued Meta’s agent, AT3 Resources Limited, in the suit filed before the federal high court in Abuja.
The agency noted that the continued exposure of the “unvetted” adverts has led to a “loss of revenue to the federal government”.
“ARCON is seeking N30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
“ARCON reiterates that it would not permit unethical and irresponsible advertising on Nigeria’s advertising space”, the statement reads in part.