Innovation is not all about constructing huge edifices for the wowed masses to gape at. Nor is corporate trendsetting limited to rolling out fresh and exciting products that redefine an industry. It also consists in the little things, the tiny tweaks and nuanced shifts whose impact will nonetheless reverberate like the echo of a thousand drums.
On this note, The Lagos Times gathered that Guaranty Trust Bank is at it again. One of the nation’s most exciting financial institutions founded by the dynamic duo of late Tayo Aderinokun and Fola Adeola have already blazed several trails which some of its competitors hurriedly copied like shameless SSCE students. And as part of its latest image rebranding, the company will be rolling out a bold new initiative which is sure to mesmerize its staff and customers alike.
In the next few weeks, GTBank, according to reliable reports, will introduce a stylish uniform for its front desk staff, both male and female. It is set to banish the stuffy corporate wears to the dustbins of memory. The outfits will consist of an elegant branded gown for the ladies and a snazzy shirt-and-tie combo for the men to flaunt.
Barring any last-minute hitches, this initiative, the first of its kind in the banking sector, will berth in the next few weeks, further boosting GTBank’s reputation as a colourful and customer-friendly place to do business. The beautiful uniforms will forever change perceptions of what makes a corporate wear stylish.
With this move, GTBank has managed to deliver another well-aimed knockout blow that its competitors didn’t see coming. Predictably, some bank executives who have gotten a whiff of the development are rumoured to be frantically trying to copy the GTBank approach. After all, it is better to join the train than be left behind.