In conclusion of its merger with Diamond Bank, Access Bank Plc has unveiled its new logo, signalling the commencement of a new enlarged banking entity.
At the official launch on Monday, the bank unveiled its new brand identity with 400 branches.
The new brand was unveiled in front of an elegantly-clad invited audience in Lagos last night.
According to a statement from the bank, the merger created a Nigerian banking powerhouse and a pan-African financial services champion.
“Access Bank today is the largest retail bank in Africa by customer base. One bank with 27,000 staff across 592 branches, spanning three continents, 12 countries and with 29 million customers,” the statement reads.
The new access bank has 28,000 staff across 600 branches and 29 million customers worldwide.
According to the statement, the enlarged Access Bank will have a formidable commercial and retail banking business, providing significant opportunities to customers, staff, shareholders and other stakeholders.
“Our new logo fuses Diamond Bank and Access Bank’s brands together, and we have launched a new brand promise – access. more than banking – which symbolizes our shared philosophy.
“The combination of Diamond Bank’s strong retail customer franchise and leading digital platform with Access Bank’s corporate banking capabilities, proven risk management and capital management expertise has created a diversified Nigerian financial institution with strong value creation potential.
“The new Access Bank will provide benefits to all stakeholders, including customers, shareholders and staff. Access Bank is now one of the leading Tier 1 Nigerian banks, which has increased its market reach and customer convenience through an expanded network of over 600 branches and 3100 ATMs, complemented by the enhanced distribution of world-class mobile and digital channelshas a strengthened corporate banking business, as a result of customer consolidation and the opportunity afforded by combined product offerings and marketing capabilitieshas the breadth, scale and product range to further accelerate the financial inclusion agenda both banks have pursued separatelyhas the capacity to provide credit lines to a more diversified client baseis a stronger, safer institution with an enlarged balance sheet, enhanced liquidity profile and robust capital basewill deliver revenue and cost synergies at NGN150 billion per annum, to be fully realized within three years post-completion”.
Meanwhile, the image below shows what changes and what doesn’t change in services rendered to customers and shareholders.
